About the Founder

Meet Dev Bassi, the driving force behind Ziv, a brand dedicated to exquisite silver jewelry. At just 29, Dev brings fresh energy to the jewellery industry, carving a unique niche for silver under the prestigious legacy of Amar Jewellers, his family’s renowned brand, which has been a trusted name in India for 75 years.

With a background in pharmacy and specialized training in diamond grading from the International Gemological Institute (IGI), Dev combines technical precision with a deep passion for jewellery design. His journey into the world of jewellery was sparked by his keen interest in silver—a material he believes has untapped elegance and versatility. Dev’s commitment to craftsmanship and innovation shines through in each Ziv piece, designed to balance timeless style with contemporary flair.

Through Ziv, Dev aims to redefine how people experience silver jewellery, offering a collection that speaks to sophistication, quality, and personal expression.